Best Event Swag Ideas for Conferences & Trade Shows in 2025
Everest Guerra
Overview
The Power of Event Swag in 2025
In today’s fast-evolving event landscape, company swag has become more than just a promotional giveaway—it’s an extension of your brand and a key engagement tool. Whether you're attending trade shows, corporate events, or conferences, well-chosen swag items can help create a lasting impression, build brand recognition, and foster stronger connections with potential clients and partners.
As hybrid and in-person events continue to gain momentum, high-quality, useful, and sustainable swag items are essential to ensure that your brand stands out. Gone are the days of forgettable trinkets—attendees now expect thoughtful, high-value items that align with their professional and personal lives.
Why Conference Swag Matters
The right event swag not only provides immediate value to attendees but also keeps your brand top-of-mind long after the conference ends. Here are three key benefits of offering premium swag at your next event:
Boosts Brand Awareness: Branded merchandise allows attendees to take a piece of your brand home with them, extending visibility far beyond the event.
Enhances Attendee Experience: Practical, high-quality swag improves engagement and leaves a positive impression on your audience.
Encourages Social Sharing: Unique, high-value swag items can drive organic promotion when attendees share photos of your branded gear on social media.
To help you make the most of your event marketing efforts, we’ve compiled a curated list of the best swag ideas for conferences and trade shows in 2025. These selections prioritize functionality, sustainability, and brand impact to ensure your giveaways are a hit!
Our Top Event Swag Picks for 2025
Sustainable & Practical Swag
Branson Tote Bag
Liberty Bags Branson Tote
A high-quality tote bag is a staple for any event. This eco-friendly option is made from durable recycled materials, making it both practical and sustainable. It’s perfect for carrying event materials, promotional items, and daily essentials.
Gusseted Tote Bag
OAD Gusseted Tote
This spacious tote bag offers extra room for conference materials, making it an ideal giveaway item. Its reinforced handles and sturdy build ensure long-term use, extending your brand’s visibility beyond the event.
Liberty Bags Recycled Cooler Bag
Liberty Bags Recycled Cooler Bag
A functional and sustainable choice, this insulated cooler bag is perfect for keeping drinks and snacks fresh throughout the day. Made from recycled materials, it’s a great way to promote eco-conscious branding.
Tech & Office Accessories
Soft Bound Journal / Notebook
Pedova FSC Mix Soft Bound Journal
A sleek, professional notebook is an excellent event giveaway, allowing attendees to jot down key takeaways and ideas. Made with FSC-certified materials, this journal is an eco-friendly option that aligns with modern sustainability trends.
Pens – Ballpoint Pen
Stitchi Recycled Aluminum Gel Ballpoint
An essential conference tool, this premium gel ballpoint pen is crafted from recycled aluminum, ensuring a smooth writing experience while reinforcing your brand’s commitment to sustainability.
Water Bottle / Drinkware
H2Go Ascent 24oz
Branded water bottles are among the most appreciated swag items. This stainless steel, insulated bottle keeps beverages at the perfect temperature and ensures repeated brand exposure every time it’s used.
Event-Ready Swag Items
Drawstring Bag with DUROcord
Liberty Bags Drawstring Pack
Lightweight, stylish, and durable, this drawstring bag is a great option for attendees who need a quick and easy way to carry items throughout the event.
Recycled Small Duffle Bag
Liberty Bags Recycled 18" Small Duffel Bag
A great option for corporate giveaways, this compact duffle bag is perfect for travel, gym sessions, or weekend getaways. Made from recycled materials, it supports your brand’s sustainability goals.
T-Shirt – Classic Tee
AS Colour Classic Tee
A soft, premium-quality t-shirt featuring your brand’s logo is always a crowd-pleaser. It ensures long-term visibility as attendees wear it beyond the event.
Winter & Apparel Swag
Headwear – Beanie
Sportsman 8” Beanie
This cozy beanie is a practical and stylish giveaway, especially for winter conferences and trade shows. It provides warmth while keeping your brand front and center.
Additional Event Swag Ideas
While Stitchi’s store offers an impressive selection of conference swag, there are a few additional must-have items we recommend featuring in this guide to make your brand stand out at events:
Lanyards & Keychains – Essential for holding name tags and credentials at events, lanyards and keychains are practical and highly visible. Custom-branded lanyards can reinforce your branding throughout the event, while keychains serve as long-lasting keepsakes that attendees carry beyond the conference.
Custom Stickers & Buttons – Fun, cost-effective branding items that can be customized for any event. Stickers are a great way for attendees to personalize their laptops, notebooks, or water bottles while promoting your brand. Buttons, on the other hand, offer a nostalgic and engaging way for event-goers to showcase their support for your company.
Reusable Coffee Cups & Mugs – A practical and eco-friendly way to promote sustainability. With the increasing emphasis on sustainability, branded reusable coffee cups and mugs are a great alternative to disposable drinkware. These items provide daily brand exposure, whether in the office or on the go.
Portable Phone Chargers & Power Banks – Keeping devices charged during an event is crucial for attendees who rely on their smartphones for networking, schedules, and note-taking. A branded power bank ensures your company stays top of mind every time it’s used.
Branded Notepads & Sticky Notes – Even in a digital world, conference attendees still appreciate jotting down quick notes. Custom-branded notepads and sticky notes offer both functionality and brand visibility, making them an excellent addition to any swag package.
Maximizing the Impact of Your Event Swag
To make the most of your conference swag, consider these best practices:
Make It Useful – Choose items that attendees will appreciate and use beyond the event.
Prioritize Sustainability – Opt for eco-friendly products to align with modern consumer expectations.
Encourage Social Sharing – Design swag that encourages attendees to showcase it on social media.
Create Themed Giveaways – Group related items into kits for a cohesive branding experience.
Select the Right Event Swag for Your Brand
Selecting the right swag items can set your brand apart at conferences and trade shows, ensuring lasting engagement and strong brand recall. With this carefully curated selection, you can provide attendees with valuable, memorable items that reinforce your brand’s identity while enhancing their event experience.
For premium, customizable event swag, explore Stitchi’s collection and create impactful giveaways for your next big event!