Brand awareness

What is brand awareness?

Brand awareness is the extent to which consumers are able to recognize and remember a brand. It is a measure of how well a brand is established in the minds of consumers and how easily it can be distinguished from its competitors.

7 creative ways to increase brand awareness, explained

Advertising

Advertising can help to increase brand awareness by exposing the brand to a wide audience. This can be done through traditional channels such as TV and print ads, or through digital channels like social media and online advertising.

There are many ways that advertising can be used to increase brand awareness. Some strategies include:

• Using traditional advertising channels: Traditional advertising channels, such as TV, radio, and print ads, can be used to reach a wide audience and increase brand awareness.

• Using digital advertising: Digital advertising, such as online display ads, search ads, and social media ads, can be targeted to specific demographics and interests and can be used to increase brand awareness.

• Using visually striking ad creative: Using visually striking ad creative, such as eye-catching graphics or engaging video, can help to increase brand awareness and draw attention to the brand.

• Using memorable slogans or taglines: Developing a memorable slogan or tagline can help to increase brand awareness by making the brand more recognizable and memorable to consumers.

• Using consistent branding: Using consistent branding across all advertising efforts can help to increase brand awareness by creating a cohesive and recognizable brand image.

• Using retargeting: Retargeting, which involves showing ads to users who have previously visited a brand's website, can be an effective way to increase brand awareness and drive conversions.

Public relations

Public relations efforts, such as media placements, can help to increase brand awareness by getting the brand featured in news stories and other content.
There are many ways that public relations can be used to increase brand awareness. Some of the most effective strategies include:

• Media relations: Building relationships with journalists and securing media coverage in print, broadcast, and online outlets can help increase brand visibility and reach a wider audience.

• Social media: Maintaining an active and engaging presence on social media platforms can help build a community around your brand and increase awareness among potential customers.

• Influencer partnerships: Partnering with influencers or thought leaders in your industry can help reach a new audience and increase brand awareness through endorsements and word-of-mouth marketing.

• Content marketing: Developing and distributing high-quality, valuable content that is relevant to your target audience can help establish your brand as a thought leader in your industry and increase awareness.

• Events: Hosting or sponsoring events, such as conferences, trade shows, or product launches, can help generate buzz and increase brand visibility.

• Crisis management: Developing a crisis management plan and effectively communicating with stakeholders during a crisis can help protect your brand reputation and maintain customer trust.

Content marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Here are some ways that content marketing can be used to increase brand awareness:

• Blogging: Creating a company blog and regularly publishing informative and engaging articles can help establish your brand as a thought leader in your industry and attract a larger audience.

• Social media: Sharing your blog posts and other types of content on social media platforms can help increase the reach of your content and drive traffic back to your website.

• Email marketing: Including links to your blog posts or other types of content in your email newsletters can help increase visibility and drive traffic to your website.

• Video marketing: Creating and sharing videos on platforms like YouTube and Vimeo can help increase brand visibility and reach a larger audience.

• Infographics: Creating and sharing infographics that illustrate complex information in a visually appealing way can help increase brand awareness and attract a larger audience.

• Ebooks and whitepapers: Creating and distributing ebooks or whitepapers on topics relevant to your target audience can help establish your brand as a thought leader and drive traffic to your website.

Referral programs

A referral program is a marketing strategy that rewards customers or affiliates for referring new business to a company. Referral programs can be an effective way to increase brand awareness because they leverage the power of word-of-mouth marketing by encouraging customers to recommend the brand to their friends and family. Here are some ways a referral program can be used to increase brand awareness:

• Offer incentives for referrals: Offer rewards or incentives, such as discounts, free products, or cash, to customers or affiliates for each successful referral. This can encourage them to spread the word about your brand to their friends and followers.

• Make it easy for customers to refer friends: Make it easy for customers to refer their friends by providing them with referral links or referral codes that they can share on social media, via email, or in person.

• Use social media to promote your referral program: Promote your referral program on social media platforms to increase awareness and reach a larger audience.

• Partner with influencers: Partner with influencers or thought leaders in your industry to promote your referral program and increase brand awareness.

We partnered with Morning Brew to automate their referral program and reduce customer acquisition costs by nearly 29%.

Giving away merchandise

Giving away branded merchandise, such as t-shirts or hats, can help to increase brand awareness by getting the brand in front of a new audience and promoting it through word-of-mouth. Here are some ways to use company merchandise to increase brand awareness:

• Use merchandise as a giveaway: Offer branded merchandise as a prize in a contest or sweepstakes, or give it away at events or trade shows to attract attention and generate buzz.

• Include merchandise in product packages: Include branded merchandise in product packages or as part of a loyalty program to increase brand visibility and encourage customers to spread the word about your brand.

• Use merchandise as employee incentives: Provide Employee Engagement: The Definitive Guide as incentives or rewards for meeting goals or as part of a company culture initiative. This can help increase brand awareness among employees and their networks.

• Partner with influencers: Partner with influencers or thought leaders in your industry and provide them with branded merchandise to promote your brand. This can help increase brand visibility and reach a new audience.

• Use social media to promote merchandise: Promote your branded merchandise on social media platforms and encourage followers to share pictures of themselves wearing or using the merchandise. This can help increase brand visibility and reach a larger audience.

Social media

Using social media to interact with customers and share content can help to increase brand awareness and reach a wider audience. Here are some ways to use social media to increase brand awareness:

• Establish a presence on multiple platforms: Choose the social media platforms that are most relevant to your target audience and establish a presence on them. This will help you reach a larger audience and increase brand visibility.

• Create high-quality, engaging content: Create high-quality, engaging content that is relevant to your target audience and share it on your social media channels. This can help establish your brand as a thought leader in your industry and increase brand awareness.

• Use hashtags and participate in trending conversations: Use relevant hashtags and participate in trending conversations to increase the visibility of your content and reach a larger audience.

• Engage with your followers: Respond to comments and messages, and engage with your followers by asking questions or running polls. This can help build a community around your brand and increase brand awareness.

• Partner with influencers: Partner with influencers or thought leaders in your industry and work with them to promote your brand on social media. This can help increase brand visibility and reach a new audience.

Influencer marketing

Influencer marketing is a type of marketing in which brands partner with individuals who have a large following on social media or other platforms to promote their products or services. Influencer marketing can be an effective way to increase brand awareness because it allows brands to reach a new, targeted audience through endorsements and word-of-mouth marketing. Here are some ways to use influencer marketing to increase brand awareness:

• Identify relevant influencers: Identify influencers who are relevant to your brand and have a following that aligns with your target audience.

• Establish a partnership: Establish a partnership with the influencer and work with them to create content that promotes your brand. This can include sponsored posts, product reviews, or other types of content.

• Use social media to promote the partnership: Share the content created through the influencer partnership on your social media channels to increase visibility and reach a larger audience.

• Offer incentives: Offer incentives or rewards to influencers for promoting your brand. This can include free products, discounts, or cash.

• Track and measure results: Use analytics tools to track the results of your influencer marketing efforts and measure the impact on brand awareness.

Conclusion

In conclusion, increasing brand awareness is crucial for businesses of all sizes. A strong brand can differentiate a company from its competitors, build customer loyalty, and ultimately drive sales and revenue. There are many ways to increase brand awareness, including media relations, social media, influencer marketing, content marketing, events, and referral programs. By implementing a strategic and integrated approach to brand awareness efforts, businesses can effectively reach and engage their target audience and build a strong, lasting brand.